Education as a Marketing Tool
The outreach that you provide to your clients and prospects has two roles. It should educate them, as well as provide value – meaning that your efforts do something to enhance their lives. For this reason, any sort of educational outreach is a marketing tool. These outreaches should be carefully considered, so that they are both of value to potential clientele, as well as economical for you.
Value for Value – Generating Leads in the Age of Reluctance
When seeking to expand your business, the name of the game is LEAD GENERATION. But these days prospects are becoming increasingly disinclined to share their information – and with good reason. From SPAM to 'phishing' schemes, inboxes are constantly bombarded with unwanted content and clutter.
Using a Blog to Generate New Leads
Blogging remains a fast and vital way to connect with your community. That means both your geographic community, (your city or area in which you operate and do business), and your professional community - the people with which you maintain business connections and relationships with.
Turning a Conversation into a Conversion
Can a simple conversation turn a prospect into a client? And what's the best way to inspire a meaningful conversation? Check out Peter Montoya's latest Blog Post for the answers...
Competing with "Robo-Advisors" Means Investing in Technology
Those in the Financial Industry are no doubt aware of the so-called "robo-advisor," algorithm-based portfolio management that removes much of the human interaction from the process.
MarketingPro Announces Game-Changing Integration with RedTail CRM
Two of the Financial Industry's most sought-after and cost-effective technology solutions now work hand-in-hand like never before.